Cisco Hypershield | Product Launch
ONE PRODUCTION. MULTIPLE VOICES. MORE CONTENT.
9x16 EXECUTIVE SOCIAL CUT
Another voice. Another perspective. Same production.
With another executive available during the shoot, we captured Tom Gillis offering his perspective on Hypershield and what makes the technology different.
That additional conversation became its own vertical, social-first story, expanding the content from the production without requiring another shoot.
1×1 social cut
One strong idea that can stand on its own.
A focused moment from the larger conversation with Jeetu, centered on the innovation behind Hypershield and the cybersecurity challenges it can help customers solve.
By isolating one compelling idea from the larger interview, we created another standalone piece of content designed specifically for the social feed.